As of this
generation, it is very updated and advance in using digital marketing especially in communicating or interacting with people just like what is going on in business. Most of the companies are affected in a good way of having a technological way of interacting to people. It is a really big help of advertising and it's up to the company on how it will be use and what kind of ways will be use.
Technology is really dominating everything in ways of interacting to everyone. It becomes the dependent of business company or one way of advertising and communicating on what they are trying to say especially about their product. Web 2.0 technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. The rise of social media powered by Web 2.0 is a big change for marketing just as the printing press was for communications. Wikipedia defines social media as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”
In using web 2.0 in marketing helps you to endorse your business services. To be popular your business it should be first proved and tested of people who have experienced or enjoyed your services. Of course if someone enjoys your service or your product they will surely recommend it to others and it is the best way to be known and using web 2.0 like affiliate marketing helps your websites to be seen and explore by the help of other websites and an affiliates will be rewarded or be paid for the performance because of the referral. Also search engines helps to market the website which depends on how customer often visited the site by the relevance, importance, popularity, trust and authority of what inside the site and information being given to customers. It focuses on what is customers really needed and really wanted to know or to get. For example if you want to explore new fashion trends this 2009 of course you will use search engine like google to search "fashion trends 2009" and they will give sites that is mostly visited and has the high rank, also it has the quality that suits on what you are looking for and then what google made is an affiliate marketing because it recommends the site of fashionising.com.
To become popular the business there are many things to do and with the help of technology it made it easy especially to spread and to less consume time and cost money.
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