As I have read the book of Digimarketing, it helps me to know what's the
very important to do in planning and where to start it and that start should have goals. It is very important to research and plan to what will do in Digital marketing research and planning because if not, all the works will end with nothing. It talks about what was the really first thing what makes the business cycle moved like what the book says that consumers or customers as being participants (respondents,commentators,initiators & etc) which helps marketers to market and to improve more easily by using the participant print that stated all about the profile/information of your participant, also it's stated that marketers should value participants' time and attention by giving exactly what they needed and how they ensure they could participate well, then participant print will help marketers to know what does the customers' digital media habits that may give insights and help to start to identify channel priorities and then the channel choices will involve some form of content; company-provided that on their website has specific outline
on what could be seen on the very first page that customers really needed to know and want and customer-created which participants creates blogs or videos that can be seen on the website that all people could be seen it and which also can create anything using the open forum of digital media. In addition, reaching out to customers is one way to be aware by messaging them because like most of participants get aware of brands from friends or social group via viral marketing, rather than via advertising or direct communication. However, marketers still need to pushed the customers who receives something information virally to visit the website. Advertising via an internet, phone or T.V is being digital aware while listening or believing to people of what they say by a credible person like in their blogs or comments in the website is one way of digital influence and then try to reach the people who helps your website to endorse because they may become your advertisers on your behalf. By knowing these things will really let you realize that digital marketing research and planning is one way of starting your business to be known and to maintain every successes of your business.
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