MARKETING WITH WEB 2.0

As of this generation, it is very updated and advance in using digital marketing especially in communicating or interacting with people just like what is going on in business. Most of the companies are affected in a good way of having a technological way of interacting to people. It is a really big help of advertising and it's up to the company on how it will be use and what kind of ways will be use.

Technology is really dominating everything in ways of interacting to everyone. It becomes the dependent of business company or one way of advertising and communicating on what they are trying to say especially about their product. Web 2.0 technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. The rise of social media powered by Web 2.0 is a big change for marketing just as the printing press was for communications. Wikipedia defines social media as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”

In using web 2.0 in marketing helps you to endorse your business services. To be popular your business it should be first proved and tested of people who have experienced or enjoyed your services. Of course if someone enjoys your service or your product they will surely recommend it to others and it is the best way to be known and using web 2.0 like affiliate marketing helps your websites to be seen and explore by the help of other websites and an affiliates will be rewarded or be paid for the performance because of the referral. Also search engines helps to market the website which depends on how customer often visited the site by the relevance, importance, popularity, trust and authority of what inside the site and information being given to customers. It focuses on what is customers really needed and really wanted to know or to get. For example if you want to explore new fashion trends this 2009 of course you will use search engine like google to search "fashion trends 2009" and they will give sites that is mostly visited and has the high rank, also it has the quality that suits on what you are looking for and then what google made is an affiliate marketing because it recommends the site of fashionising.com.

To become popular the business there are many things to do and with the help of technology it made it easy especially to spread and to less consume time and cost money.

>>Mr.Ramon Duremdes

blog 2: Digital Marketing Research and Planning

Moving without planning?



As I have read the book of Digimarketing, it helps me to know what's the very important to do in planning and where to start it and that start should have goals. It is very important to research and plan to what will do in Digital marketing research and planning because if not, all the works will end with nothing.







It talks about what was the really first thing what makes the business cycle moved like what the book says that consumers or customers as being participants (respondents,commentators,initiators & etc) which helps marketers to market and to improve more easily by using the participant print that stated all about the profile/information of your participant, also it's stated that marketers should value participants' time and attention by giving exactly what they needed and how they ensure they could participate well, then participant print will help marketers to know what does the customers' digital media habits that may give insights and help to start to identify channel priorities and then the channel choices will involve some form of content; company-provided that on their website has specific outline on what could be seen on the very first page that customers really needed to know and want and customer-created which participants creates blogs or videos that can be seen on the website that all people could be seen it and which also can create anything using the open forum of digital media. In addition, reaching out to customers is one way to be aware by messaging them because like most of participants get aware of brands from friends or social group via viral marketing, rather than via advertising or direct communication. However, marketers still need to pushed the customers who receives something information virally to visit the website. Advertising via an internet, phone or T.V is being digital aware while listening or believing to people of what they say by a credible person like in their blogs or comments in the website is one way of digital influence and then try to reach the people who helps your website to endorse because they may become your advertisers on your behalf.


By knowing these things will really let you realize that digital marketing research and planning is one way of starting your business to be known and to maintain every successes of your business.