Marketing with Marketing Technologies

Mobile Marketing shifts the traditional marketing with innovation

Now a days, in business ,a good marketing makes their business be known. It is the most important part of the business to promote their products and/or services. It is most likely the root of everything. Without marketing, their business won't flow or run.

Before there has no phones that have been used only a pager then as the years goes by mobile phones have been invented. Before it is only a simple phone like 3310, when you have it you are one of the rich people. It is just a basic phone that the only features are just texting, calling and playing games, then as the years goes by feautrephones came on that added features which is besides in texting, calling there is also a camera to take pictures and videos and also can insert songs and lastly the most popular and very technological category of mobile phones is the smartphones which is the another new way of the business to communicate to their customers. It is the most appropriate and easy access to promte once product. It really evolved the traditional way in promoting your products or services in a very technoligical way which is using mobile phones and it's obviously the most less hassle way in advertising. Also when you market, the most accessible thing that could do to market your firms and be known is to advertise in a way that would be easy for your audience to access it and having it in mobile phones there is no doubt of being known. Because marketing using mobile phones is very challenging because using phones has many adjustable things just to understand what your business is trying to say or promote yet once your marketing get cope-in with the audience it is very easy to get customers.According to this site in the Advantages of Mobile Marketing that:

• Mobile Marketing is measurable, delivering high return on investment with low capital outlay; because of delivery of SMS text messages can be tracked, can be monitored in real-time.
• Mobile Marketing is extremely effective; the very nature of mobile marketing makes it effective; consumers need to opt-in to receive marketing messages.
• Mobile Marketing is cost-effective and affordable; This is the one of the most cosr-effective marketing mediums available with targeted mobile marketing campaigns.
• can open up new markets in innovative and interactive ways; because mobile messaging crosses all demographic, location and handset limitations, the potential for reaching new markets is great.
• Mobile Marketing is great for customer retention and added-value service; the benefits of using mobile marketing in customer retention campaigns far outweigh the costs.

"There are many advantages that really a big help for a business even a small or big firm. Having communication now using marketing technology will give you more easible to market your business and it will give more innovation that would help your business to stay in the competitive market."

MARKETING WITH WEB 2.0

As of this generation, it is very updated and advance in using digital marketing especially in communicating or interacting with people just like what is going on in business. Most of the companies are affected in a good way of having a technological way of interacting to people. It is a really big help of advertising and it's up to the company on how it will be use and what kind of ways will be use.

Technology is really dominating everything in ways of interacting to everyone. It becomes the dependent of business company or one way of advertising and communicating on what they are trying to say especially about their product. Web 2.0 technologies are a disruptive force that’s changing the way that messages about products and brands are delivered and received. The rise of social media powered by Web 2.0 is a big change for marketing just as the printing press was for communications. Wikipedia defines social media as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”

In using web 2.0 in marketing helps you to endorse your business services. To be popular your business it should be first proved and tested of people who have experienced or enjoyed your services. Of course if someone enjoys your service or your product they will surely recommend it to others and it is the best way to be known and using web 2.0 like affiliate marketing helps your websites to be seen and explore by the help of other websites and an affiliates will be rewarded or be paid for the performance because of the referral. Also search engines helps to market the website which depends on how customer often visited the site by the relevance, importance, popularity, trust and authority of what inside the site and information being given to customers. It focuses on what is customers really needed and really wanted to know or to get. For example if you want to explore new fashion trends this 2009 of course you will use search engine like google to search "fashion trends 2009" and they will give sites that is mostly visited and has the high rank, also it has the quality that suits on what you are looking for and then what google made is an affiliate marketing because it recommends the site of fashionising.com.

To become popular the business there are many things to do and with the help of technology it made it easy especially to spread and to less consume time and cost money.

>>Mr.Ramon Duremdes

blog 2: Digital Marketing Research and Planning

Moving without planning?



As I have read the book of Digimarketing, it helps me to know what's the very important to do in planning and where to start it and that start should have goals. It is very important to research and plan to what will do in Digital marketing research and planning because if not, all the works will end with nothing.







It talks about what was the really first thing what makes the business cycle moved like what the book says that consumers or customers as being participants (respondents,commentators,initiators & etc) which helps marketers to market and to improve more easily by using the participant print that stated all about the profile/information of your participant, also it's stated that marketers should value participants' time and attention by giving exactly what they needed and how they ensure they could participate well, then participant print will help marketers to know what does the customers' digital media habits that may give insights and help to start to identify channel priorities and then the channel choices will involve some form of content; company-provided that on their website has specific outline on what could be seen on the very first page that customers really needed to know and want and customer-created which participants creates blogs or videos that can be seen on the website that all people could be seen it and which also can create anything using the open forum of digital media. In addition, reaching out to customers is one way to be aware by messaging them because like most of participants get aware of brands from friends or social group via viral marketing, rather than via advertising or direct communication. However, marketers still need to pushed the customers who receives something information virally to visit the website. Advertising via an internet, phone or T.V is being digital aware while listening or believing to people of what they say by a credible person like in their blogs or comments in the website is one way of digital influence and then try to reach the people who helps your website to endorse because they may become your advertisers on your behalf.


By knowing these things will really let you realize that digital marketing research and planning is one way of starting your business to be known and to maintain every successes of your business.

Changing Buyers, Changing Marketing

"INNOVATION MADE THINGS CHANGED"

As the years goes by, many innovative usage done by now especially in using internet in marketing. It manipulates and declines the traditional media that have been used since before in connecting and communicating to everyone.

Before there is limited uses that can be used in publishing and communicating to people like radios, news papers, magazines and etc but sometimes not all people can afford buying that everyday. People much more believe of what other people will say to them or even from their friends. But as it goes by, Social Media has Changed word of mouth marketing because when the internet came and breaks all the barriers in communicating to everyone and made it easily, word of mouth now is not much more important to some marketers anymore because even in internet they can also talk to other people even without meeting in person .Also before, editors,publishers and etc, manipulates all the things and knowledge they publish in public, but now people can take control everything.

Earlier, the business/marketers has only the right in selling products; marketers will only be marketers and customers will always be customers but now even customers can sell products to business and even with the same customers. It became vice versa in marketing and buying products. Now even in internet helps you on how to sell products well in using internet marketing tips on videos that has mostly in Youtube.

There are many approaches in 4P's that have been used in marketing, it may depends on how the business used it. It may be still focus on tradition of marketing with innovation, or depends on customers needs. It only shows that in using internet there is still many ways on how to use it and you should know how to practice it properly and don't always rely on it because if there's a change probably it only means it's only temporary which is very inevitable now a days.

Many websites are very usable that helped me to search easily like to buy or to know things. Just like:
Google; site that really helps me in my school works and new learning.


E-bay; helps me to canvass affordable and sale products,












Facebook;endorse me some sites that I could use
in my study and even just in my wants.







Blogspot; which has a forum that could be a way to help a product to know the comments, suggestions if there still should be an improvement or if it satisfy them or may be even a place to endorse a product.










I also used some other sites to promote an activity, for example in my organization if there is a show outside the school to support us.





"Changing with innovation helps to improve more everything but must be always on the limit and never ever abuse it."


links of my groupmates blogs:
ayel_ayel08.blogspot.com -- Ayel bulatao
napemarketing.blogspot.com -- Nap primavera
nicoonemarketing.blogspot.com -- Nicolo idquival

Introduction & my e-marketing journal

About myself:
My name is Everly Jazmine M.Macalalad. I live in Muntinlupa city with my family since I was born. My childhood nickname is Minot or Min but my friends in elementary and highschool calls me as Jamwhile in college they prefer to call me as Jazah. My height is 5'6. I'm eighteen years old, third year college taking up Bachelor of Science major in Business Administration-Entrepreneurship at De La Salle-Canlubang. For now, what I'm doing in school is balancing and enjoying my time in studying to get high grades and to learn more new learnings while doing that I'm also officer of an organization called LUCID dance troupe and my position is secretary.

About School:
Our school is De La Salle-Canlubang near at Technopark and as i have said I'm studying here and taking up BSBA-Entrepreneurship. Our school has only few students especially in college students.

About e-market class:
Our class is all about marketing and with new learnings that could help me sooner or later. Some of the students here in e-marktet class are business students and others are Comp sci students.

Here is our Professor in e-market class:
Mr. Ramon Duremdes

Here are the students of e-market class who is using blogspot.com:

napemarketing.blogspot.com

raunquintanaisme.blogspot.com

k-emarket.blogspot.com

jemhaigemarketingblog.blogspot.com

nicoonemarketing.blogspot.com

pharesyaz.blogspot.com

marmzkie.blogspot.com

rezapata.blogspot.com

soheeworld.blogspot.com

jaeiii.blogspot.com

pattypayumo.blogspot.com